Enshittifier is a playful Chrome extension that pokes fun at the overwhelming presence of “AI” branding across the internet. Its simple concept is to replace the text “AI” with a 💩 emoji, turning everyday mentions of artificial intelligence into a humorous visual commentary.
The project originally started as a small experiment exploring whether font ligatures could be used to transform the letters “AI” into an emoji-like symbol. After discovering the technical challenges of making this work consistently, the idea evolved into a browser extension that applies the effect directly on websites.
Beyond the joke itself, Enshittifier is also a lighthearted critique of the current AI hype cycle. By changing a familiar buzzword into something absurd, it encourages users to pause and think about how frequently AI is added to products, marketing messages, and online discussions.
The extension focuses on simplicity rather than functionality. It does not attempt to block AI-related content or change how websites work; it simply adds a humorous layer to the browsing experience.
Overall, Enshittifier is a small internet culture experiment that combines browser customization, typography tricks, and satire to create a playful response to the growing saturation of AI terminology online.